One of New York’s premiere destinations for high-end vintage clothing since 2002, Amarcord's Bedford Avenue retail store has drawn vintage lovers, media and the fashion industry alike to the Brooklyn neighborhood near Fifth & Wythe. With selections that range in era from Victorian to the 1990s, the company is dedicated to bringing upscale European fashion and accessories to everyone. As the seasons change, so does their carefully merchandised collections, so we connected with co-founder Marco Liotta to discuss Amarcord's history and the fall-winter.
Where did Amarcord begin? Amarcord Vintage Fashion began in NYC in 2000, founded by owners Patti Bordoni & Marco Liotta. Their mission was to fuse their experience & interests by bringing the quality of both the famous & the unknown of European vintage fashion design into the US market.
How did you come up with the name Amarcord? Bordoni & Liotta hail from Rimini, the origin of Federico Fellini; the Oscar-Winning director of many films, including the out-of-this-world flick Amarcord. The term Amarcord is the vernacular for “I Remember” in Romagna, Italy. Since we sell vintage & items of the yesteryear, it seemed fitting to collide all of those worlds together.
How would you describe Amarcord’s style? Amarcord is a carefully curated boutique that follows the styles of today’s runways & trends, with a heavy focus on European design. We cater to the fashion-obsessed and the designers that influence them. We’re equal parts chic, stylish, edgy, classic, quirky & fun. We continuously try to stock the store with something for everybody, at every price point.
How do you go about selecting the vintage you sell? We thrive on hunting & finding the best vintage the world has to offer. As mentioned above, we look to the current trends & runways to inspire us. We look for quality, durability, and interesting design & details. Almost every piece in the store has a meaning, a place, or a nod to what is happening in the world of fashion, showing you that what is old can be new again… and the best part is that no one else will have it!
What inspired you to open in Williamsburg? When Amarcord came to Williamsburg, it was a very different place. It was a counter culture & melting pot for the beautiful & the unusual, all while being very vintage-oriented. It’s been a long journey, but we’ve enjoyed watching the neighborhood evolve into what it is today. While the look & scene changes, the style remains and continues to be a draw for all walks of life.
What is your favorite part of working in Williamsburg? It’s very cool to be a part of an ever-changing community. We are proud to still be standing as all of the big box stores arrive. We love that both the neighborhood and mix of people are constantly growing, giving us a chance to interact & introduce vintage to all different types of people. We’re very friendly and we welcome all of you to come by so that we can make the experience your own- unique & reflective of your personal style.
What is your favorite item now on sale at Amarcord? Anything & everything in our window display. We try to make them stand out, like art installations, if you will. They really seem to attract & draw a lot of people in, which is very exciting for us. Other than that, there are currently some pretty amazing coats & show-stopping pieces of jewelry.
What are the elements you feel make Amarcord different from other vintage shops? We present each season as a collection, with new pieces added almost daily. We color coordinate our merchandise, while making suggestive outfits along the way. Meaning, skirts or pants aren’t all lumped into one section. We feel it is a fresh & unique way to display the clothing, hopefully begging you to dive in & look through everything. We meticulously inspect & prepare all merchandise, so don’t expect to find an unknown stain when you get home in a different light. Since we follow the seasons, you cannot come into Amarcord in June & find a fur coat.
Do you plan to open other locations someday? As far as retail stores go, we are currently devoted & focused on our newly renovated Williamsburg boutique. We’ve had other locations in both the East Village & Soho, the latter which closed pretty recently. We do have another location that is by appointment only, our Archive, which services industry professionals such as Fashion & Costume Designers, Stylists, and more. We also showcase new collections semi-annually at various vintage shows throughout the country.
Where do you live? We have the pleasure of working AND living right here in Williamsburg!
Amarcord Vintage Fashion is located at 223 Bedford Ave. Brooklyn, NY 11211 and online at amarcordvintagefashion.com . Photo of the newly renovated store at.